“I really want to make clear what moves customers, but how can I do that?”
“I have been instructed to start using data-based steering, but I am not sure where to start.”
“I am part of an agile team, in which I have to work intensively with data analysts. How can I make sure we speak the same language?“
Questions I hear from our customers every day! As a (CX) marketer, using data is becoming increasingly important to achieve business objectives. Data is available in increasing numbers, but how can you use data in your work? Research by Qlik shows that only 24% of employees feel confident about their data skills. Fortunately, these skills can be learned so that you can make optimal use of data.
This is exactly what we focus on during the (Dutch) Masterclass Data Driven Customer Experience Management. The aim is to give (CX) marketers more knowledge about the application of data. We want to offer (CX) marketers an overview of trends in the field and how you can interpret and apply them. Because changing on the basis of data ensures that you know exactly what to do and you can demonstrate the effect of your efforts. This does not mean that we will train you to become a data scientist. The approach of the program is that afterwards you understand what the developments are in the field of data driven customer experience management, such as:
- artificial intelligence applications
- programmatic marketing
- data management platforms (DMPs).
You will then make this knowledge tangible by translating it into your own situation together with a data coach. You apply the acquired data skills in your daily practice and answer the above questions.
I hope we can welcome you in September!
Customer Journey Analytics Consultant